Why I Started Neuveda
Most people don’t start a skincare brand because they care about bottles or labels.
They start because something doesn’t sit right.
For over two years, I worked inside the cosmetics wholesale market in Bombay —
not as an outsider, not as a consultant, and not as a brand owner looking at spreadsheets from an office.
I was on the ground. Between cartons, margins, invoices, negotiations, damaged stock,
expiry clearances, distributor pressure, retailer demands, and the quiet compromises
that happen every day to make a product “work” in the market.
That experience taught me more about skincare than any marketing course or trend report ever could.
I saw how products were priced.
I saw how formulas were quietly diluted.
I saw how shelf space often mattered more than whether a product actually worked.
And most importantly, I saw how the consumer was almost never the priority.
The system was.
What shocked me wasn’t that skincare was expensive.
It was why it was expensive.
Most people believe they are paying for better ingredients, better science, or better results.
In reality, they are often paying for advertising budgets, packaging illusions,
inefficient layers of distribution, and the cost of convincing them to buy again.
Very little of what we pay actually goes into the product itself.
And over time, one question became impossible to ignore:
What if a skincare brand was built where the money actually went into the formula?
— Manthan Dubariya
Co-Founder & CEO, Neuveda
The Indian Skincare System Is Broken
As a consumer today, you are often trapped between two choices that look very different on the surface —
but fail you in similar ways underneath.
On one side are mass-market brands built for scale.
On the other are modern, digital-first brands built for attention.
Structurally, the problem remains the same.
Costs are not eliminated — they are redirected.
In both cases, skin biology is rarely the starting point.
Complexity replaces clarity.
And selling more products becomes easier than making fewer products work better.
The Missing Biology
Most skincare problems are treated as separate issues.
Acne. Pigmentation. Sensitivity. Premature aging.
They are not separate.
Most chronic skin issues trace back to two root causes:
barrier dysfunction and chronic inflammation.
When the skin barrier is compromised, water escapes,
irritants penetrate more easily, and inflammation becomes persistent.
In that state, even well-chosen active ingredients struggle to perform.
Neuveda designs skincare that supports skin biology first —
and corrects visible problems second.
The Neuveda Philosophy
Multipurpose, Not Maximal
Fewer ingredients. Each earns its place.
Minimal Systems Over Endless SKUs
Adjust frequency, not strength.
Barrier Respect Is Non-Negotiable
No aggressive bases disguised as performance.
Patience Is Part of the Formula
Skin works on biological timelines.
How We Keep It Honest — And Affordable
Neuveda is affordable because we cut excess — not corners.
We don’t overspend on hype, celebrity contracts, or wasteful packaging.
We invest in formulation, research, and long-term quality.
This approach is slower.
But it is honest.
The Bottom Line
Neuveda is not built for impulse buyers.
It is built for people who think, question, and stay.
We choose slower growth over broken trust — every time.
